CONCEPT
DESIGN
PRODUCTION

Interactive window installation at Selfridges London to promote the Nokia Lumia 820.

A technological forrest created with white acrylic trees, edged with LED.  Phones attached to LED drops and mirrored walls to create an infinity of light.

Onlookers were asked to Tweet @Nokia_Uk #Switch to illuminate and interact with the window.

ART DIRECTION
PRODUCTION

" Matt was brought in to help us deliver our Spring/Summer 2012 online and in-store campaign. Working to a very tight timescale he was quickly able to take the various department requirements to deliver a visually rich solution to a high standard. Most impressive was Matt’s professional approach to all stages of the campaign – from initial concepts, working with the in-house merchandise teams through to realising the creative vision – each was delivered clearly and concisely.  In short I found Matt to be a real pleasure to work with and would highly recommend him. “

Mark Arnold | Head of Creative
Harrods

BRANDING & IDENTITY
CREATIVE DIRECTION

ASOS.com is the UK's largest online-only fashion and beauty store.  Attracting over 13.6 million unique visitors a month and 3.7 million active customers across 160 countries.

AWARDS

Company Magazine Awards 2008
Best Online Shop

Maxim Style Awards 2008
Brand of the Year

In Style Shopping Awards 2008
Best Online Experience

Cosmopolitan Online Fashion Awards 2007
Best Online Shopping Experience

” I have worked with Matt Setchell for a number of years across various businesses, and I can honestly say that as a creative he gives 110%, has an amazing energy and creative vision that has helped me deliver some fantastic campaigns that have always generated excitement and coverage which have driven sales. “

Robert Bready 
Global Brand Director

CONCEPT
CREATIVE DIRECTION

In addition to it's online store, ASOS continually engages its customer’s offline through a monthly magazine which Matt conceptualised and launched in 2007.

AWARDS

Most Effective Retail Magazine of the Year
APA Awards Nov 2008

Most Effective Retail Consumer Publication
APA Awards Nov 2007

CONCEPT
ART DIRECTION
DESIGN

My Optique is a luxury blend of authoritative eyewear knowledge, premium design and designer style created by a team of trusted eyewear experts.

Carefully selected brands cover a plethora of styles and requirements, ensuring that you'll find the perfect pair of frames to suit your prescription as well as your wardrobe.

CONCEPT
ART DIRECTION
DESIGN

Oasis consumer magazine 'O Collections'.

Cut out and keep features a ‘create your own trend depicter’ based on childhood memories of the paper fortune telling game.

CONCEPT
BRANDING & IDENTITY
CREATIVE DIRECTION

TWENTY6 is an online magazine, co-founded by Matt Setchell and Tilly Hardy.

Each quarterly issue pays homage to a letter of the alphabet - covering fashion, beauty, art and lifestyle.

Every issue updates fortnightly becoming a complete compendium of style and creativity, showcasing both established and up and coming image-makers, as well as inspiring new talent and unique collaborations.

TWENTY6 Magazine

DESIGN
PRINT PRODUCTION

In 2011, world renowned photographer and director Rankin launched Collabor8te alongside Dazed & Confused and  The Bureau to support and showcase emerging talent in the film industry. 

On discovering the scheme Nokia decided to fund and celebrate it's second year with a premier and launch party screening six specially selected films.

I was very honoured to be asked to design a set of limited edition prints to showcase each of the films.

ONLINE ART DIRECTION
DESIGN

.Cent opens the door to a new arena in lifestyle publishing.  Covering art, music, fashion, design, architecture, literature and more.  It's uniquely penned by creatives, rather than journalists.

” Dedicated and creative with lots of passion, what more could you want! Having worked with Matt for many years across the fashion industry and I think that the fact I keep coming back for more, speaks volumes.”

Jo Phillips | Creative Director
.Cent Magazine

CONCEPT
ART DIRECTION
DESIGN

For London Fashion Week AW12 a limited edition printed run of TWENTY6 Magazine was published to showcase highlights from Issue’s A, B & C.

To really merge the on and offline – we collaborated with Nokia.  The inside cover featured an NFC tag which, when tapped with any enabled phone or device sent you directly to the TWENTY6 Facebook page.

CONCEPT
ART DIRECTION

ART DIRECTION

LUXURE is a quarterly lifestyle magazine born out of the ambition to showcase the who’s who of luxury brands.

ART DIRECTION
DESIGN

AW12 press look book.

IDENTITY
ART DIRECTION
DESIGN

ANOTHERLOVE is an Australian first; a global online fashion  store packed with editorial insight; an online emporium of independent and premium labels hand-picked by a formidable team of industry experts to suit the needs and desires of Australian shoppers.
 

ART DIRECTION

Limited Edition Heritage Collection.
Shot on location at Moon Mill.

BRANDING & IDENTITY
DESIGN

Branding, identity and digital design for fashion and beauty photographer Jonny Storey.  

Simple colour play gallery for refining sections and blog  renamed to ‘Storey’s’ to tie in with Jonny’s surname.

ART DIRECTION

Digital and printed look book for
Boden SS12 Collections.

” Creative, inventive and a pleasure to work with, and he doesn’t charge extra for his boundless energy and enthusiasm. “

Dawn Neale
Art Buyer

CONCEPTS
DESIGN

Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora's unique environment features an ever-increasing amount of classic and emerging brands across a broad range of beauty including skincare, colour, fragrance, body, and haircare, in addition to Sephora's own private label.

the GLOSSY is an online, editorial destination which showcases key trends, features and 'how to's.

ART DIRECTION
PRODUCTION

The Retrospective Collection - In-store and digital campaign featuring the first original Miss Selfridge shoot from 1966.