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Matt Setchell Creative
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Mawi

ART DIRECTION
DESIGN

Diffusion collection by luxury jewellery designer Mawi for KOOVS.COM.

Inspired by Lichtenstein comic art.  Illustrations were created to showcase the jewellery and accessories within the images.

A fun gallery style pop-up was created in the heart of Mumbai to launch the collection.

MAWIXKOOVS_CLUTCH.jpg
Mawi_Mattsetchell.jpg
MAWIXKOOVS_HELLO.jpg
MAWIXKOOVS_RING.jpg
MAWIXKOOVS_MORE.jpg

© MATT SETCHELL 2017   Creative Direction & Brand Experience