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Matt Setchell Creative
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Hattie Stewart

CONCEPT
ART DIRECTION
STYLING
DESIGN

First ever clothing collection with London based doodle-bomber Hattie Stewart for KOOVS.COM.

Shot at the iconic Gods Own Junkyard.  The location gave a fun and vibrant backdrop for the collection.

The printed look book included a page of stickers for the user to doodle-bomb the pages.

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© MATT SETCHELL 2017   Creative Direction & Brand Experience