An award winning, innovative and inspirational creative director with over 20 years experience within the fashion retail industry, specialising in all aspects of visual communication.
With a rare balance of both creativity and logic I thrive and drive in delivering strategic, emotive brand experiences.
Originally from a visual merchandising background I quickly moved into creative marketing, working across all 360 brand touch points.
After a spell as senior creative at Miss Selfridge, designing and launching the brand online, I was asked to join ASOS as Creative Director where I became integral in making it the online success it is today.
Having started trends like online catwalk and ASOS Magazine - the editorial led catalogue, which has inspired many other high street brands to follow suit.
I've collaborated with world renowned photographer Rankin, fashion designers Mawi, Henry Holland, Giles Deacon and illustrator Hattie Stewart.
Since 2009 I have been consulting and image making for a variety of brands and in 2011 I co-founded and created online fashion and beauty magazine TWENTY6.